3D installation concept for a branding project.

This concept started as a way to explore how a branding project could become a physical installation instead of stopping at print or digital.

The oversized head and open mouth were designed as an art-installation moment people could move toward, photograph and remember.

The scale was the point. It had to feel more like an environment than a graphic.

We explored the concept as a dimensional object, including how it would read from a distance and how people might interact with it.

The branding project was abandoned about two years ago, so the installation was never produced.

We still include it because it shows the kind of spatial thinking we can bring to a brand when the idea needs to live beyond a screen.