Heavy Duty
Tires.
A corporate identity with the people and capability to back it up.
Website design · Brand system · PhotographyGive the company
its own presence.
A product catalog can tell you what a business sells. A corporate website needs to explain why that business is worth trusting.
For Heavy Duty Tires, that meant giving its people, expertise, services and growing network a shared home. The website brings commercial and industrial tire solutions into a broader company story, with clear paths to locations, leadership, news and community initiatives.
Visit heavydutytires.com ↗An LED truck concept.
An exploration of the identity beyond the website: company photography and a services tour playing on a mobile LED display.
Trust comes
before the sale.
The corporate identity gives customers, partners and future employees a fuller picture of the business. It makes room for the team behind the counter, the work in the shop and the standards that connect every location.
The sales experience has a different job: helping customers find products and take the next step. Giving each experience a clear purpose lets the corporate story build confidence while the shop stays focused on purchasing.
Keep the grit.
Make it consistent.
Orange and navy give the system a recognizable foundation. Clear typography and a repeatable page structure bring order to the information, while photography keeps the brand grounded in its working environment.
A shared system.
A local connection.
The original project connected the corporate site with an eleven-location website system. Shared navigation, typography and visual rules keep the network recognizable, with room for each location’s services, contact information and local character.
The corporate hub carries the wider story: commercial and industrial capabilities, leadership, company news, sustainability and social impact. Local pages help customers reach the people who can help.
What we built.
- Custom corporate website design
- Multi-location website architecture
- Shared brand and interface system
- Location-specific content structure
- Photography direction and image library
- Responsive desktop and mobile presentation
A new sales experience
is coming soon.
The corporate foundation is in place. Our next sales redesign will build on that identity with a renewed focus on the buying experience.